News & Trends
Explore the forefront of swimwear fashion with our in-depth analysis of the latest trends. Stay informed and stylish with our expert insights.
Image Credit:Heart of Sun
Super Sexy Bikinis For 2025
Sexy bikinis make sunbathing even steamier—and that’s true for every body. Embrace your unique sexiness no matter your size and shape with these provocative new arrivals.
by Lindsey Odorizzi
Image Credit:Image by freepik
The Very Best Athletic Swimsuits For Women
Whether you’re a pro swimmer, a sporty surfer, or a busy poolside mom, these athletic swimsuits are designed to provide you with comfort, support, and style—both in and out of the water.
by Michelle Checchi
Image Credit:@kyliejenner
Y2K Bikini Styles: 8 Y2K Styles to Recreate in 2025
Whether you lived through Y2K or just love to channel its aura as a throwback, now’s the time to break out your favorite pieces of the early-aughts aesthetic.
by Alessandra Caruso
Image Credit:Billabong
Sustainable Swimwear For The Environmentally Conscious
These trendy suits are ethically produced with recycled materials and minimal waste, proving that you can have it all when it comes to your swimwear.
by Alessandra Caruso
Image Credit:Lenny Niemeyer
7 Tropical Print Swimsuits to Show Off Your Wild Side
Palm leaves, tropical foliage, exotic flowers: all things wild are having a major moment. Find inspo in these 7 sensual prints.
by Robyn Russell
Image Credit:@charli_xcx
Brat Summer is Going Viral - 10 Bikinis to Get the Iconic Look
Everyone is Obsessed with Brat Summer - Here are the Swimsuits You Need to Embrace Your Inner Brat
by Julia Bratu
Image Credit:SI Swimsuit
Our Favorite Looks from the Sports Illustrated 60th Anniversary Issue
Sports Illustrated Celebrated 60 years of iconic swimsuits with covers featuring their most famous alumni.
by Julia Bratu
Image Credit:@invaderrvim
Coquette Bikinis: Discover 2025's Lingerie-Inspired Trend
11 Coquette Swimwear Looks to Try This Summer
by Julia Bratu
Image Credit:@miraclesuitswim
Brown Swimwear: The Must-Have Shade for 2024
Bold but never basic, these brown swimsuits are a worthy investment for 2024 and beyond!
by Rachel O’Donnell
Image Credit:@candiceswanepoel
Vintage Inspired Swimwear: Retro Swimsuits for Every Body
Retro inspired Swimwear is one of the hottest trends for 2024. Click here to get the look!
by Rachel O’Donnell
Image Credit:Bond Eye, Tallia Collins, Seea
How to Rock the Minimalist Swimwear Trend
A Little Goes a Long Way! Dive Into the World of Minimalist Swimwear to Find a Style That is Both Flattering and Timeless.
by Rachel O’Donnell
Image Credit:Warner Brothers
16 Barbie Inspired Swimsuits to Rock This Summer
Unveiling the charm of the Barbiecore trend, our curated selection of 16 swimsuits celebrates all body types.
by Rachel Kius
Image Credit:@leslieamonswim
Metallic Bikinis and Beyond: Dive into the Metallic Swimwear Wave
Uncover the charm of metallic swimwear and how to incorporate it into your summer style
by Julie Taylor
Image Credit:Courtesy of SI Swimsuit
The History of the Sports Illustrated Swimwear Issue
Beyond the Bikinis: Exploring the SI Swimsuit Issue's Influence on Swimwear Trends
by Rachel Kius