Discover Swimsuits For Every You

We believe that it’s not the swimwear that defines how you look, rather the other way round. Every woman has her own style, her own unique body that demands its own curtailed swim look. We strive to make that happen by helping women find the perfect swimsuit for every occasion.

It’s only perfect if you make it perfect

Latest Stories

Christen Harper for SI Swimsuit wearing Bonnie Bikini Stripe by Hunza G

Photo: SI Swimsuit

SI Swimsuit is Back with an Iconic 60th Anniversary Issue - These are Our Favorite Looks

Sports Illustrated Celebrated 60 years of iconic swimsuits with covers featuring their most famous alumni.

Style your vibes

More... to be Inspired

Reformation Swim Drop Cover Image

Summer’s Hottest New Swimwear: Our Top Picks from the New Reformation Swim Drop

A Closer Look at Reformation’s Latest Eco-Conscious Collection

Julia Bratu

April 13, 2024

Link to Summer’s Hottest New Swimwear: Our Top Picks from the New Reformation Swim Drop
Plus Size Escape Underwire Allover-Slimming Wrap One-Piece Swimsuit - Tamarind

Brown Swimwear: The Must-Have Shade for 2024

Bold but never basic, these brown swimsuits are a worthy investment for 2024 and beyond!

Rachel O’Donnell

April 7, 2024

Link to Brown Swimwear: The Must-Have Shade for 2024
Katherinne Rodriguez wearing a black micro bikini by Andi Bagus

This Summer’s Most Daring Trend: Where to Find the Hottest Micro Bikinis in 2024

Where to Shop the Look: Top Designers and Boutiques for Barely-There Swimwear in 2024

Julia Bratu

March 27, 2024

Link to This Summer’s Most Daring Trend: Where to Find the Hottest Micro Bikinis in 2024
Candice Swanepoel in sculpting milla one piece

The Vintage Style Swimwear Edit

Retro inspired Swimwear is one of the hottest trends for 2024. Click here to get the look!

Rachel O’Donnell

March 24, 2024

Link to The Vintage Style Swimwear Edit
Image of 3 different underwired swimwear

Stylish & Supportive: The Best Underwire Swimsuits

Find the perfect fit with these trend-forward and supportive swimsuits!

Rachel O’Donnell

March 17, 2024

Link to Stylish & Supportive: The Best Underwire Swimsuits
Brooke Barrows Instagram Pic

Bikini Looks to Boost Your Confidence in 2024

Spring break is finally in full swing!

Julia Bratu

March 10, 2024

Link to Bikini Looks to Boost Your Confidence in 2024