Stories

Live your Sports Illustrated fantasy with these nostalgic swimwear styles.

Click here to see why your favorite celebrity is obsessed with this New York swim brand.

Learn why Vogue can’t get enough of this colorful Colombian brand!

Get to know this eco-friendly brand founded by Tahitian model & pro-surfer, Hanalei Reponty

11 Coquette Swimwear Looks to Try This Summer

Get the scoop on these trailblazing swimwear designers and their must-have summer swimsuits!

Bold but never basic, these brown swimsuits are a worthy investment for 2024 and beyond!

Retro inspired Swimwear is one of the hottest trends for 2024. Click here to get the look!

Find the perfect fit with these trend-forward and supportive swimsuits!

A Little Goes a Long Way! Dive Into the World of Minimalist Swimwear to Find a Style That is Both Flattering and Timeless.

The Grand Finale: Wrapping Up with Camilla, Bondi Born, Cleonie Swimwear, White Fox Boutique and Sir The Label

The Series Continues: Showcasing the Distinctive Flair of Form and Fold, Zimmermann, Matteau, Zulu and Zephyr, and TJ Swim

Second Part of the Series: The New Styles of Peony, Alt Swim, Kulani Kinis, Seafolly, and Bond Eye.

Debuting the Series: The Signature Styles of Triangl, Bamba Swim, Fella Swim, VDM The Label, and FAE House

Own Your Femininity and Explore Asymmetry with these One-Shoulder Swimsuits that Celebrate Originality and Style

A Battle of Elegance in Monochromatic Waters

Discover the allure of the triangle bikini top! Uncover various styles, fitting tips and ways to enhance comfort while keeping your look trendy.

Unveiling the charm of the Barbiecore trend, our curated selection of 16 swimsuits celebrates all body types.

Uncover the charm of metallic swimwear and how to incorporate it into your summer style

Beyond the Bikinis: Exploring the SI Swimsuit Issue's Influence on Swimwear Trends

Can you go wrong with a floral swimsuit? We say no! The question is this: which one goes best with your personality and style?

Uncovering the Craftsmanship and Culture Behind the Best Latin American Swimwear Brands.

The Ultimate Fusion of Vintage and Modern: High-Waisted Bikinis That Deliver Classic Style With a Modern Twist

Age is just a number, and the ladies over 40 in this story are proof of that. From Cindy Crawford to Kim Kardashian, Demi Moore to Alessandra Ambrosio, and Salma Hayek to Tara Lynn, these actresses, models, and producers continue to inspire many young women.

The founder of Styelle Swim Chary discusses body positivity, sustainability and a new exciting venture for the brand

If you are guilty of googling ‘Euphoria outfits’ or ‘Maddy’s dress’ before the credits even surface on your screen, you’re not the only one.

What should you wear to stand apart from the rest and make a statement this year?

What does it really mean to be a model with such a high social status in the 21st century?

Looking gorgeous and fashionable is always the main goal.

Everyone is Obsessed with Brat Summer - Here are the Swimsuits You Need to Embrace Your Inner Brat

Sports Illustrated Celebrated 60 years of iconic swimsuits with covers featuring their most famous alumni.

Where to Shop the Look: Top Designers and Boutiques for Barely-There Swimwear in 2024

Drop what you’re doing & add these to your cart (before they sell out)!

Aureta Thomollari's Swimwear Enigma: A Close Look at the Genius Transforming Beachside Elegance

From Flirty Bikinis to Tasteful One-Pieces: Which Crochet Swimwear Style Is Right for You?

From retro one-pieces to chic bikinis: January Jones' most glamorous swimwear looks for inspiring your beach style.

Kendall Jenner is the undisputed queen of the bikini. The model and reality star has made a name for herself by sharing her enviable physique with the world, whether it's walking the runway or posing for a sexy selfie.

Whether you're at the beach, festival or pool party, these are the looks to steal this summer.

Do you see the world in black and white, or do you like to see life in all its colors?

Janaya Reimers is a young Australian model with a focus on the environment and who loves nothing more than staying fit and healthy.

Who better to get some snazzy swimwear inspo from than the iconic super model Bella Hadid?

A Closer Look at Reformation’s Latest Eco-Conscious Collection

As more of us become mindful consumers, we recognize the social and environmental impacts that each purchase can have.

Whenever we do our part to help the environment, we’re making progress toward genuine sustainability in the swimwear industry, but what exactly does that mean?

Sustainability is an ethical value fashion brands can no longer ignore.

Spring break is finally in full swing!

Feel Gorgeous and Supported with These Fashion-Forward Maternity Swimwear Styles!

Body Positivity Advocates Are Rising Up on Social Media to Challenge Conventional Beauty Standards and Spread the Messsage That Every Body Is a Beautiful Body.

From Runways to Beaches: Swimwear Inspiration Unleashed

Are you afraid to be judged by others? Don't waste time trying to fit a certain mold!

It’s so rare to come across an authentic inclusive and diverse brand in beachwear. But Youswim is exactly that. A genuine, body-positive space for all women to shop.

Has negative thinking just become something we accept now in our daily lives?

The age of social media brought a new focus to beauty standards and what that meant for us.

A fascinating approach to life: discovering the hidden beauty of swimwear details.

Celebrating the Confidence and Beauty of Life with these 5 Instagram Posts

Reach Your Blooming Potential: 5 Stylish & Trendy Swimwear Picks for January to Help You Shine.

What does it mean to feel fabulous while wearing a new swimsuit for the first time?

*Charmant* might be the French word for charming, but it suggests a different meaning than many of us think.

Being *Bellissima* means more than just looking great every now and then!