Empowering women through style
We write about swimwear to help you choose it: new brands to discover, celebrity looks you can recreate, and advice we work hard to make useful for every body.
Our manifesto
We make this magazine for the woman who steps into the water as she is — and steps out a little more herself.
Swimwear is the most exposed thing a woman wears. Most of what is written about it is written to sell. We write it to help: to tell you what is new, what is worth it, what works on a body like yours, and what to skip. We celebrate every shape, every size and every shore, and we say so plainly, without slogans.
What we stand for
Sustainability. We look for brands that make less and make it better: recycled fibres, small runs, fair workshops. When a label gets it right, we say so. When it only says so, we notice.
Diversity. Every body is a beach body. Our stories show women of all sizes, ages and backgrounds, and our advice starts from the body you have, not the one in the campaign.
Authenticity. Confidence is not a product. We prefer real photographs, honest fits and opinions we would give a friend.
What we do
We read the whole market so you don’t have to. New collections, capsule drops, the quiet labels doing interesting work — we follow them all year and pick what deserves your attention.
We decode the looks. When a swimsuit goes viral, we find out who made it, what it costs and which cut will do the same for you.
We give advice you can use. Fit, fabric, care, what to wear it with — practical answers, written by people who have tried and returned a lot of swimwear.
We keep the conversation going. On Instagram, TikTok and Pinterest we share what our readers wear and how they wear it. Come and say hello.
Talk to us
Questions, ideas, a brand we should know about: get in touch. Want to write, shoot or model for the magazine? Work with us.