Virtual Influencers Swimwear Looks to Copy in 2026: The Digital-Model Edit
AI-influenced aesthetics meet real-swimwear choices, with 6 shoppable looks and direct links to buy.
While the 2010s introduced in the age of influencers, the 2020s gave rise to a brand-new phenomenon: virtual influencers. What started as a digital curiosity has exploded into a multi-billion-dollar industry—reaching nearly $8 billion in 2025. Some of these avatars are fully fictitious, complete with personalities and backstories, like characters in a video game. Others are based on real people who license their likeness. Much like real-life influencers, these AI-generated personalities can respond to comments and DMs—and increasingly, they’re gracing magazine covers and fronting major luxury campaigns.
The trend shows no signs of slowing: digital models have already landed magazine covers for L’Officiel and Vogue, plus campaigns for Prada, Calvin Klein, and Dior. If you’re not familiar yet, keep reading to discover the hottest names in the game. They’ll amaze you, entertain you, and serve up some cutting-edge style inspo.
@millasofiafin for Sleek, Scandinavian-Inspired Elegance
Milla Sofia is an AI-generated Helsinki native with a passion for all things fashion, lifestyle, and music. She first appeared on Instagram in late 2022 and was created in partnership with a Finnish phone accessory brand called Tyyliluuri.fi. Since then, her Instagram has garnered over 530k followers who consistently look forward to each of her virtual looks.
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PQ Swim
Saltwater Lila Triangle Top & Saltwater Basic Ruched Bottom
Bikini · sold separately
1 / 2To emulate Milla’s bright-blue waterfall look, try this turquoise bikini by PQ Swim. Its textured finish, adjustable ties, and low-rise ruched bottom will highlight your curves, while the vibrant hue embodies the beachy vibes we’re all striving for this summer.
@rozy.gram for Quirky, High-Fashion Streetwear Moments
Rozy is South Korea’s first virtual influencer, launched in August 2020 and blazing the trail for what will certainly be many more to come. She was created by digital content studio Sidus Studio X and has since collaborated with brands as iconic as Tiffany & Co. and Calvin Klein.
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Seafolly
Beach Boheme Square Neck One Piece Swimsuit
One-piece
1 / 2To channel Rozy’s high-fashion streetwear energy, try this eye-catching one-piece by Seafolly. Its vibrant mosaic print—think Mediterranean tiles in pinks, oranges, blues, and greens—pairs with a flattering square neckline, delicate spaghetti straps, and a high-cut leg that elongates your silhouette.
@lilmiquela for an Alt-Pop, Gen Z Cool With a Retro Twist
Lil Miquela first appeared on Instagram in 2016, created by LA-based startup Brud—making her one of the earliest virtual influencers to go viral on the platform. She debuted musically in 2017 with her single “Not Mine” and has since dropped a number of electronic-pop tracks, racking up over 15 million streams. With over 2.6M Instagram followers, Miquela has landed campaigns for Calvin Klein (alongside Bella Hadid), Prada, and Samsung, while championing causes the National Marrow Donor Program.
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Sommer Swim
Lotta Azalea - Triangle Bikini Top & Eboni Azalea - Tie Side Bikini Bottoms
Bikini · sold separately
1 / 2To capture Miquela’s playful Gen Z energy, try this Azalea triangle bikini from Sommer Swim’s Star Girl collection. The hand-drawn pink and lilac floral print—designed in Lake Como—pops against a silk-effect fabric, while custom brushed vintage gold toggles on both the top and tie-side bottom add a luxe touch. The Brazilian-cut bottom and adjustable halter top keep things flirty and flattering—exactly the bold, unapologetic vibe Miquela is known for.
@noonoouri for Editorial Glam and Couture References
Noonoouri debuted in February 2018—when virtual influencers were still a fringe concept—making her creator a true pioneer. Joerg Zuber, a Munich-based creative director with over 20 years in motion graphics and special effects, had been developing the character since childhood. Her distinctive doll-like style sets her apart from virtual influencers who opt for a more realistic look, and the fashion world took notice fast: Noonoouri now boasts over 500,000 Instagram followers, is represented by IMG Models, and has collaborated with Dior, Versace, Balenciaga, Valentino, and Marc Jacobs. In 2023, she made history as the first digital artist to sign a record deal with Warner Music.
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White Fox Boutique
Noosa Bikini Top Red Gingham & Coogee Bottoms Red Gingham
Bikini · sold separately
1 / 2To echo Noonoouri’s doll-like, editorial aesthetic, try this Red Gingham set by White Fox Boutique. The triangle top features a front-tie closure and delicate white frill trim, while the cheeky-cut bottom mirrors the playful vibe with tie-up sides accented by gold plate hardware. The classic red-and-white gingham print brings a retro sweetness that pairs perfectly with Noonoouri’s couture-meets-cute persona.
@shudu.gram for Hyperrealistic, Luxurious Minimalism
Shudu is widely regarded as the world’s first digital supermodel. She was created in April 2017 by British fashion photographer Cameron-James Wilson, who built her on a budget gaming PC in a shed in his mother’s garden. What started as a 3D-modeling experiment quickly caught the fashion world’s attention: in 2018, Balmain featured Shudu in its “Virtual Army” campaign—the first time a major luxury house treated a digital model as a central campaign asset.
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Andrea Iyamah
Tisi One Piece Swimsuit - Eggplant
One-piece
1 / 2No longer availableTo match Shudu’s luxurious minimalism, try this Tisi one-piece by Andrea Iyamah. The rich eggplant hue and sleek satin-like finish keep the design refined, while the signature Eden ruffle detail on the shoulder straps adds a sculptural, editorial edge. Crossover back straps and a high-cut leg complete a silhouette that feels effortlessly elevated—just like Shudu herself.
@fit_aitana for an Athletic Fitfluencer
Aitana is Spain’s first fully AI-generated influencer, launched in July 2023 by The Clueless, a creative agency founded by designer Rubén Cruz. The idea was simple: after dealing with unpredictable real-life influencers, Cruz and his team decided to build their own. The result is a fitness-obsessed, gaming-loving world traveler whose striking pink hair and bold attitude have earned her a fast-growing following—and reportedly around €10,000 a month in brand deals.
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Pūkai
Green - Brazil Top & Green - Brazil Bottom
Bikini · sold separately
1 / 2To channel Aitana’s sporty, unapologetic energy, try this Green Brazil set by Pūkai. The vibrant green halter triangle top features yellow contrast trim and an embroidered Brazilian flag patch, while the matching tie-side bottom keeps the look minimal and adjustable. It’s bold, it’s fun, and it carries the same confident, no-filter attitude that makes Aitana stand out.
@bermudaisbae for Colorful, Y2K Maximalism
Bermuda was created in 2016 by Brud—the same LA-based startup behind Lil Miquela. But where Miquela plays it cool, Bermuda leans into the chaos: she’s unapologetically artificial, self-proclaimed “Robot Queen” of Los Angeles, and thrives on bold, Y2K-inflected maximalism. With over 200K Instagram followers, she replaces realism with a futuristic, borderline robotic vibe that’s part model, part musician, and entirely her own thing.
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Tropic of C
Mariel Top In Hibiscus Eco Compression & Luna Bottom In Hibiscus Eco Compression
Bikini · sold separately
1 / 2Top no longer availableTo lean into Bermuda’s bold maximalism, try this Hibiscus set by Tropic Of C. The strapless Mariel top features a sculpted demi-cup silhouette with underwire support and a back closure, while the low-rise Luna bottom keeps things minimal with adjustable tie sides. Both pieces are crafted from eco-friendly compression fabric (65% recycled polyamide, 35% Lycra), and the vivid red hue delivers the kind of head-turning confidence Bermuda is all about.
From Hyper-Real to Hyper-Stylized: Embrace the Digital Drip of Virtual Influencers
Virtual influencers are changing the fashion game. If you’re looking for a little inspo, you can trust them to be in the know about the latest trends.
Whether you’re going for retro or timeless, bold or neutral, these AI models offer an array of stunning poolside looks. Check out their pages for entertainment and style ideas, and dive into the influencer era of the future.
