Discover Your Perfect Swimwear Look Discover Your Perfect Swimwear Lo k

Explore the Latest Trends and Styles for Every Body Type.

We are commited to fostering femininity, celebrating diversity and promoting body positivity.

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My Darling Bandeau Buckle Bikini Top and Bottom in Ivory by Heart of Sun

Image Credit:Heart of Sun

News and Trends

Super Sexy Bikinis For 2025

Sexy bikinis make sunbathing even steamier—and that’s true for every body. Embrace your unique sexiness no matter your size and shape with these provocative new arrivals.

by Lindsey Odorizzi

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Woman on a swimming pool wearing a black one-piece swimsuit

Image Credit:Image by freepik

News and Trends

The Very Best Athletic Swimsuits For Women

Whether you’re a pro swimmer, a sporty surfer, or a busy poolside mom, these athletic swimsuits are designed to provide you with comfort, support, and style—both in and out of the water.

by Michelle Checchi

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Helen Owen wearing Georgia Balconette and Georgia Brief - Sage Tiger by Bond - eye

Image Credit:@helenowen

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Helen Owen Swimsuit Looks To Copy

IG darling Helen Owen selects suits with a designer’s eye (since she is one). Shop her favorites for a camera-ready lineup of stunning swimsuit looks. 

by Lindsey Odorizzi

News & Trends

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Stay updated with the latest trends!

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Kylie Jenner in a orange bikini and belly chain

Image Credit:@kyliejenner

News and Trends

Y2K Bikini Styles: 8 Y2K Styles to Recreate in 2025

Whether you lived through Y2K or just love to channel its aura as a throwback, now’s the time to break out your favorite pieces of the early-aughts aesthetic.

by Alessandra Caruso

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Nights In Paradise Reversible Triangle Bikini Top and Nights In Paradise Side-Tie Skimpy Bikini Bottoms by Billabong

Image Credit:Billabong

News and Trends

Sustainable Swimwear For The Environmentally Conscious

These trendy suits are ethically produced with recycled materials and minimal waste, proving that you can have it all when it comes to your swimwear.

by Alessandra Caruso

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Loop Shoulder One Piece Swimsuit, Flora by Lenny Niemeyer

Image Credit:Lenny Niemeyer

News and Trends

7 Tropical Print Swimsuits to Show Off Your Wild Side

Palm leaves, tropical foliage, exotic flowers: all things wild are having a major moment. Find inspo in these 7 sensual prints.

by Robyn Russell

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Charli XCX

Image Credit:@charli_xcx

News and Trends

Brat Summer is Going Viral - 10 Bikinis to Get the Iconic Look

Everyone is Obsessed with Brat Summer - Here are the Swimsuits You Need to Embrace Your Inner Brat

by Julia Bratu

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Christen Harper for SI Swimsuit wearing Bonnie Bikini Stripe by Hunza G

Image Credit:SI Swimsuit

News and Trends

Our Favorite Looks from the Sports Illustrated 60th Anniversary Issue

Sports Illustrated Celebrated 60 years of iconic swimsuits with covers featuring their most famous alumni.

by Julia Bratu

Body Positivity

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Empowering Stories to Boost Your Confidence.

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5 women on the each wearing a light blue swimwear by Knix

Image Credit:@knix

Body Positivity

Swimwear For Periods: Your Guide To How It Works + The Best Brands

New to swimwear for periods? Take a deep dive into how period swimwear works and discover top brands you’ll want to rep, period or not.

by Michelle Cecchi

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Anita wearing Monroe Reversible Bikini Wrap Top and Monroe Reversible Bikini Bottoms by Baiia

Image Credit:@anitas.style

Body Positivity

Swimwear For Older Women: The Guide To Swimsuits At Every Age

Your search for age- and size-inclusive swimwear is over: Discover swimwear staples and statement suits for women of every age and body type.

by Lindsey Odorizzi

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Ruffle Wrap Maternity & Nursing One Piece Swimsuit by Kindred Bravely

Image Credit:Kindred Bravely

Body Positivity

Exude Confidence With These 10 Stunning Postpartum Swimsuit

If it’s your first time picking out a postpartum swimsuit, check out these 10 stunning looks that will have you back in action exuding maximum confidence.

by Michelle Checchi

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Brooke Barrows Instagram Pic

Image Credit:@brookebarrows

Body Positivity

Bikini Looks to Boost Your Confidence in 2024

Spring break is finally in full swing!

by Julia Bratu

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Cover Image of a pregnant woman underwater with a red dress
Body Positivity

Beautiful & Bump-Friendly Maternity Swimwear

Feel Gorgeous and Supported with These Fashion-Forward Maternity Swimwear Styles!

by Rachel O'Donnell

Get the Look

(15)

Be inspired by celebrities, models and ifluencers to find your perfect beach look.

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Hailey Bieber wearing a green bikini

Image Credit:@haileybieber

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7 Iconic Hailey Bieber Bikinis (and How To Shop The Looks)

Take a quick glance at her Instagram, and you’ll see: Hailey Bieber knows how to wear a bikini. Shop her most memorable looks to embody her model’s confidence the next time you take a dip. 

by Lindsey Odorizzi

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Sigrid Rijckoort

Image Credit:@sigridofthesun

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Beyond the Perfect Feed: Inside the Real Adventures of Travel Blogger Sigrid Rijckoort

Sigrid shares the highs and lows of her adventures, from culture shocks in Gambia to breathtaking moments in Mexico.

by Julia Bratu

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Sigrid Rijckoort

Image Credit:Travel Reasons

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The Truth Behind Travel Blogging: Belgium’s Sigrid Rijckoort Breaks Down the Reality of Living the Dream - Part 1/2

How Sigrid Rijckoort Balances Adventure, Hard Work, and Authenticity in the Competitive World of Travel Blogging

by Julia Bratu

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Katherinne Rodriguez wearing a black micro bikini by Andi Bagus

Image Credit:@kathimodelofficial

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This Summer’s Most Daring Trend: Where to Find the Hottest Micro Bikinis in 2024

Where to Shop the Look: Top Designers and Boutiques for Barely-There Swimwear in 2024

by Julia Bratu

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Zen BIkini

Image Credit:Antropologie

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The Ultimate Spring Break Swimwear Edit

Drop what you’re doing & add these to your cart (before they sell out)!

by Rachel O’Donnell

Fashion Tips

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Style Secrets for the Perfect Beach Look.

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Orange Flounce Bikini Top and Standard Bottoms by Cupshe

Image Credit:Cupshe

Fashion Tips

Tankini Swimsuits To Add To Your Swimwear Wardrobe

Tankini swimwear offers the perfect blend of coverage and style for those who want to rock a trendy two-piece (that’s not a bikini). 

by Michelle Checchi

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A woman wearing a black swimsuit, a wide-brimmed straw hat, and a light crocheted cover-up, with the ocean and a distant pier in the background

Image Credit:Designed by Freepik

Fashion Tips

Resort Wear Essentials: What To Pack For Your Next Beach Vacation

Elevate your 2025 beach vacation wardrobe and soak up the sun in style with these must-have resort looks.

by Lindsey Odorizzi

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A woman wearing a black bikini, sitting on a surfboard in calm ocean waters

Image Credit:Designed by Freepik

Fashion Tips

Embracing Your Sporty Side: 10 No-slip Swimsuits To Surf, Swim, And Snorkel In

The swimwear world often chooses fashion over function, but with these 10 no-slip swimsuits, you can dive headfirst into ocean adventures in style.

by Alessandra Caruso

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Sigrid Rijckoort

Image Credit:@sigridofthesun

Fashion Tips

My Favorite Beachwear Essentials For A Perfect Winter Sun Holiday

Sun-Kissed Style: Top Beachwear Picks to Enhance Your Winter Escape

by Sigrid Rijckoort

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Image of 3 different underwired swimwear

Image Credit:MyTheresa, Macys, Anthropologie

Fashion Tips

Stylish & Supportive: The Best Underwire Swimsuits for 2025

Find the perfect fit with these trend-forward and supportive swimsuits!

by Rachel O’Donnell

Brands and Designers

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Discover the Best Swimwear Brands.

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Underwater scene featuring a swimmer in a black bikini snorkeling near a sea turtle gliding gracefully over the ocean floor, surrounded by vibrant coral reef formations and illuminated by natural light filtering through the water’s surface

Image Credit:By Freepik

Brands and Designers

Ethical Swimwear: The Designers Making Waves

Consumers everywhere are growing more conscientious about what they buy—a trend that benefits workers, the environment, and these best-selling swimwear brands. 

by Alessandra Caruso

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Emily Ratajkowski wearing Athena Top and Hillcrest Bottom in the Little Sun Logo print pattern  by Inamorata Woman

Image Credit:Inamorata Woman

Brands and Designers

Emily Ratajkowski’s Best Swimwear Looks: From The Beach To City Streets With Inamorata Woman

EmRata’s fearlessness has taken her from model to actress to writer, so it’s no surprise that her swimwear line features bold and edgy designs you won’t find elsewhere.

by Alessandra Caruso

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Sydney Costello and Georgia Costello wearing bikinis by Strawberry Milk Mob

Image Credit:Strawberry Milk Mob

Brands and Designers

Strawberry Milk Mob Stuns With Swimwear Designed to Go Viral

The Milk Mob sisters are here to showcase their hottest swimsuit line. Not for the faint of heart, these swimwear fits will make you the star of the show.

by Alessandra Caruso

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Tammy Hembrow wearing the Santa Cruz bikini by Bareminimale

Image Credit:@tammyhembrow

Brands and Designers

Designer Spotlight: Bareminimale

Live your Sports Illustrated fantasy with these nostalgic swimwear styles.

by Rachel O’Donnell

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Kendall Jenner for Fwrd wearing a bikini by Heavy Manners

Image Credit:@kendalljenner

Brands and Designers

Designer Spotlight: Heavy Manners

Click here to see why your favorite celebrity is obsessed with this New York swim brand.

by Rachel O’Donnell