Discover Your Perfect Swimwear Look Discover Your Perfect Swimwear Lo k

Explore the Latest Trends and Styles for Every Body Type.

We are commited to fostering femininity, celebrating diversity and promoting body positivity.

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Photo of models wearing Chromat swimwear

Image Credit:@chromat

Body Positivity

Chromat’s Inclusive Designs: A Legacy Of Body Diversity

Breaking Barriers and Redefining Swimwear—How Chromat Continues to Champion All Bodies on the Runway and Beyond

by Lindsey Odorizzi

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Cassidy Top Prism Pink Stripe

Image Credit:Beach Riot

Fashion Tips

The Ultimate Beach Vacation Checklist

Beach days—or weeks, for that matter—are a lot more enjoyable when you come prepared. The right beachwear and accessories will allow your fun in the sun to last as long as possible.

by Alessandra Caruso

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Sunrise Shell Bikini Top - Mauve

Image Credit:Lspace

News and Trends

The Ultimate Beach Club Edit: Top Picks For A Show-stopping Look

From bold designer cuts to beach-club-ready glam, these statement swimsuits are made to stand out at the world’s most iconic seaside destinations.

by Alessandra Caruso

News & Trends

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Stay updated with the latest trends!

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Cover image for Summer in Bloom collection by Andie Swim

Image Credit:@andie

News and Trends

Celebrity Favorite Andie Swimwear New Drop

Unveiling Andie Swim's Stunning Summer in Bloom Collection: A Celebration of Color and Inclusivity

by Julia Bratu

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News and Trends

Beach Capsule Wardrobe Ideas For 2025

A beach capsule wardrobe solves the age-old issue of “too many clothes, not enough luggage space!” Use our guide to create versatile summer ensembles that encapsulate your iconic fashion sense.

by Lindsey Odorizzi

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My Darling Bandeau Buckle Bikini Top and Bottom in Ivory by Heart of Sun

Image Credit:Heart of Sun

News and Trends

Super Sexy Bikinis For 2025

Sexy bikinis make sunbathing even steamier—and that’s true for every body. Embrace your unique sexiness no matter your size and shape with these provocative new arrivals.

by Lindsey Odorizzi

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Woman on a swimming pool wearing a black one-piece swimsuit

Image Credit:Image by freepik

News and Trends

The Very Best Athletic Swimsuits For Women

Whether you’re a pro swimmer, a sporty surfer, or a busy poolside mom, these athletic swimsuits are designed to provide you with comfort, support, and style—both in and out of the water.

by Michelle Checchi

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Kylie Jenner in a orange bikini and belly chain

Image Credit:@kyliejenner

News and Trends

Y2K Bikini Styles: 8 Y2K Styles to Recreate in 2025

Whether you lived through Y2K or just love to channel its aura as a throwback, now’s the time to break out your favorite pieces of the early-aughts aesthetic.

by Alessandra Caruso

Body Positivity

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Empowering Stories to Boost Your Confidence.

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5 women on the each wearing a light blue swimwear by Knix

Image Credit:@knix

Body Positivity

Swimwear For Periods: Your Guide To How It Works + The Best Brands

New to swimwear for periods? Take a deep dive into how period swimwear works and discover top brands you’ll want to rep, period or not.

by Michelle Cecchi

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Anita wearing Monroe Reversible Bikini Wrap Top and Monroe Reversible Bikini Bottoms by Baiia

Image Credit:@anitas.style

Body Positivity

Swimwear For Older Women: The Guide To Swimsuits At Every Age

Your search for age- and size-inclusive swimwear is over: Discover swimwear staples and statement suits for women of every age and body type.

by Lindsey Odorizzi

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Ruffle Wrap Maternity & Nursing One Piece Swimsuit by Kindred Bravely

Image Credit:Kindred Bravely

Body Positivity

Exude Confidence With These 10 Stunning Postpartum Swimsuit

If it’s your first time picking out a postpartum swimsuit, check out these 10 stunning looks that will have you back in action exuding maximum confidence.

by Michelle Checchi

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Brooke Barrows Instagram Pic

Image Credit:@brookebarrows

Body Positivity

Bikini Looks to Boost Your Confidence in 2024

Spring break is finally in full swing!

by Julia Bratu

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Cover Image of a pregnant woman underwater with a red dress
Body Positivity

Beautiful & Bump-Friendly Maternity Swimwear

Feel Gorgeous and Supported with These Fashion-Forward Maternity Swimwear Styles!

by Rachel O'Donnell

Get the Look

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Be inspired by celebrities, models and ifluencers to find your perfect beach look.

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Gabrielle Union

Image Credit:@gabunion

Get the Look

5 Stunning Gabrielle Union Swimsuit Looks

Actress, author, activist, and entrepreneur Gabrielle Union knows how to bring it on at the beach. Whether you’re looking for an itty-bitty bikini or a full-coverage one-piece, Union is a source of inspiration for women of every age.

by Alessandra Caruso

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Bella hadid wearing Nick Triangle Halter - Sailor Gingham

Image Credit:@bellahadid

Get the Look

Celebrity Bikini And One-piece Looks To Try Out On Your Next Vacation

Get ready to drop jaws and turn heads with these celebrity swimsuit looks you need in your wardrobe.

by Michelle Checchi

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Helen Owen wearing Georgia Balconette and Georgia Brief - Sage Tiger by Bond - eye

Image Credit:@helenowen

Get the Look

Helen Owen Swimsuit Looks To Copy

IG darling Helen Owen selects suits with a designer’s eye (since she is one). Shop her favorites for a camera-ready lineup of stunning swimsuit looks. 

by Lindsey Odorizzi

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Hailey Bieber wearing a green bikini

Image Credit:@haileybieber

Get the Look

7 Iconic Hailey Bieber Bikinis (and How To Shop The Looks)

Take a quick glance at her Instagram, and you’ll see: Hailey Bieber knows how to wear a bikini. Shop her most memorable looks to embody her model’s confidence the next time you take a dip. 

by Lindsey Odorizzi

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Sigrid Rijckoort

Image Credit:@sigridofthesun

Get the Look

Beyond the Perfect Feed: Inside the Real Adventures of Travel Blogger Sigrid Rijckoort

Sigrid shares the highs and lows of her adventures, from culture shocks in Gambia to breathtaking moments in Mexico.

by Julia Bratu

Fashion Tips

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Style Secrets for the Perfect Beach Look.

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Cassia Crop Top - Pink Metallic

Image Credit:Vitamin A

Fashion Tips

How To Wash Bathing Suits: Save Your Suit For Next Summer

Quality swimwear isn’t just designed to look cute (though that’s certainly part of it). It should also be able to withstand sand, sun, and waves for seasons to come—and with the right care, it will.

by Alessandra Caruso

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A woman in a black swimsuit measuring her waist

Image Credit:Openai

Fashion Tips

How To Measure Swimsuit Size: Find Your Perfect Fit

Arm yourself with your trusty measuring tape and discover how to measure swimsuit size—from one-pieces to bikinis—like a pro tailor.

by Lindsey Odorizzi

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Jerry Swim by Hunza G

Image Credit:Hunza G

Fashion Tips

What Is A Monokini? Learn How To Rock A Unique Swim Look

The monokini, a one-piece/bikini hybrid, offers beachgoers the best of both worlds: selective support and coverage with styles that stand in a category all their own.

by Lindsey Odorizzi

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Orange Flounce Bikini Top and Standard Bottoms by Cupshe

Image Credit:Cupshe

Fashion Tips

Tankini Swimsuits To Add To Your Swimwear Wardrobe

Tankini swimwear offers the perfect blend of coverage and style for those who want to rock a trendy two-piece (that’s not a bikini). 

by Michelle Checchi

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A woman wearing a black swimsuit, a wide-brimmed straw hat, and a light crocheted cover-up, with the ocean and a distant pier in the background

Image Credit:Designed by Freepik

Fashion Tips

Resort Wear Essentials: What To Pack For Your Next Beach Vacation

Elevate your 2025 beach vacation wardrobe and soak up the sun in style with these must-have resort looks.

by Lindsey Odorizzi

Brands and Designers

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Discover the Best Swimwear Brands.

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Bailey Aqua Marine - Top

Image Credit:Bananhot

Brands and Designers

These Are The Swimsuit Brands I’m Packing For My Next Island Getaway

Travel Diaries: Discover the Chicest Bikini and Swimsuit Labels I’m Packing for My Next Island Escape – Your Ultimate Beach Vacation Style Guide

by Julia Bratu

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Jamaica Sarong - Chain Geo by Monday Swimwear

Image Credit:@devinbrugman

Brands and Designers

The Rise Of Monday Swimwear: From ‘a Bikini A Day’ To Global Brand

From ‘A Bikini A Day’ Blog to ‘The White Lotus’ Feature: Monday Swimwear’s Journey to Global Recognition.

by Alessandra Caruso

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@livvkirbyy wearing Cuba Bandeau Bikini Top - Turquoise and Cuba High Rise Bikini Bottom - Turquoise by Seafolly

Image Credit:@livvkirbyy

Brands and Designers

5 Australian Swimsuit Brands To Shop In 2025

These five Australian swimsuit brands are known for gorgeous, high-quality swimwear inspired by the sun and surf.

by Michelle Checchi

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Underwater scene featuring a swimmer in a black bikini snorkeling near a sea turtle gliding gracefully over the ocean floor, surrounded by vibrant coral reef formations and illuminated by natural light filtering through the water’s surface

Image Credit:By Freepik

Brands and Designers

Ethical Swimwear: The Designers Making Waves

Consumers everywhere are growing more conscientious about what they buy—a trend that benefits workers, the environment, and these best-selling swimwear brands. 

by Alessandra Caruso

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Emily Ratajkowski wearing Athena Top and Hillcrest Bottom in the Little Sun Logo print pattern  by Inamorata Woman

Image Credit:Inamorata Woman

Brands and Designers

Emily Ratajkowski’s Best Swimwear Looks: From The Beach To City Streets With Inamorata Woman

EmRata’s fearlessness has taken her from model to actress to writer, so it’s no surprise that her swimwear line features bold and edgy designs you won’t find elsewhere.

by Alessandra Caruso