Helen Owen Swimsuit Looks To Copy
IG darling Helen Owen selects suits with a designer’s eye (since she is one). Shop her favorites for a camera-ready lineup of stunning swimsuit looks.
Helen Owen knows how to snap the perfect photo—she even designed an app for it. But whether she’s posing under the Spanish sun or by the pool of one of her glamorous vacation rentals, we all know the true stars of each shoot are her swimsuits.
Helen loves suits so much that she created her own swimwear line, fittingly called Herown. You’ll often see her sporting her pieces on Instagram, but she also styles looks from plenty of other iconic brands, like Montce, Sommer, Monday Swimwear, and more.
Shop Helen’s picture-perfect swimsuit looks (and some convincing lookalikes) to round out your wardrobe for the upcoming season.
Beautiful Balconettes
A quick scroll through Helen’s IG makes one thing certain: She loves a balconette top.
Balconettes seamlessly blend function and fashion. Their shallow cups, underwire, and wide-set straps help lift and accentuate your natural curves, all while embodying the sexy look of lingerie.
With the rise of the delicate and girlish coquette style, these Helen Owen swimsuit looks are totally on-trend.
-
Same
Demi Cup Underwire Top and Bikini Bottom
Bikini · sold separately
1 / 2Top no longer availableBottom no longer availableFirst up on the balconette wish list is this dainty contrast look from SAME. Starring in multiple posts on Helen’s Instagram, this bikini is a clear favorite of hers (and mine).
Featuring sweet lace and black ribbon detailing, this pairing glows with girlish charm. The lowcut demi cup design enhances cleavage, while the cheeky high-cut bottoms showcase the other curves you’re working with.
-
Monday Swimwear
Malta Top and Bottom in Black/Ivory
Bikini · sold separately
1 / 2Helen is clearly a strong advocate for black-and-white contrast styles. And who wouldn’t be? They pop against tanned skin and blue ocean water—and they go with basically everything.
This duo from Monday Swimwear takes contrast to a whole new level. Its unique color blocking and classic silhouette create a sophisticated yet wholly original, resort-ready ensemble.
-
Montce
Petal Bikini Top and Sandra Bikini Bottom in Cream Black Binded Terry Rib
Bikini · sold separately
1 / 2Another one of Helen’s bikini besties is this textured contrast set from swimwear darling Montce.
The terry cloth fabric adds a plush appearance to this already sweet and coquettish look—it’s like the icing on the cake.
-
Bond-Eye
Georgia Balconette and Brief in Sage Tiger
Bikini · sold separately
1 / 2Top no longer availableBottom no longer availableDon’t worry—Helen wears more than black and white bikinis. This balconette ensemble from Bond-Eye tantalizes the senses with its organic, textured, sage-green fabric.
Whether you’re sipping wine at a lush mountain resort like Helen, or vacationing on a tropical island, you’ll be able to twin with your favorite flora and look good doing it.
Suits Straight From the Villa
Helen Owen also has the hottest swimsuits to fill your snazzy monogrammed suitcase for your next island getaway. These are a few of my faves.
-
Sommer Swim
Ryan Halter Bikini Top and Farrah Bottoms in Magenta
Bikini · sold separately
1 / 2Helen recently wore this bright red bikini in reference to the hottest show of the summer, Love Island. The Sommer Swim duo is a classic example of villa couture, featuring a chic halter top and super cheeky bottoms with some statement gold detailing.
While it may have been Helen’s Halloween costume, you can live out your bombshell dreams whenever you want in this head-turning look.
-
VDM The Label
VDM Bailey Reversible Bandeau Bikini Top and Tia Bikini Bottom in Merlot
Bikini · sold separately
1 / 2Strapless tops, keyhole statements, and a little bit of bling—this Helen Owen swimsuit look is only missing the iconic Love Island mic pack accessory.
Sadly, you can’t find this exact set anymore, but I found a lookalike from VDM that gives off the same sexy vibes. The satiny, strapless top twists around a central gold circlet and ties in a knot at the back. Complete the look with the matching high-cut thong, and you’ll be ready to chase after your steamy summer romance.
Itty Bitty Bikinis
Itty bitty, teeny weeny… Everyone needs a go-to triangle bikini in their swimsuit rotation. Make a statement with these staple styles from Helen Owen’s closet.
-
Tropic of C
Equator Top and Praia Bottom in Black Terra
Bikini · sold separately
1 / 2It didn’t take me long to find this famously skimpy black two-piece nestled in Helen’s IG feed. She looks like a monochrome vision taking a steam in the sauna, but you can wear it for almost any vaycay occasion.
Remember: There’s always room in the suitcase for a little black bikini.
And if you’d rather wear a pop of color, don’t fret—it comes in about two dozen other enticing hues and patterns.
-
Monday Swimwear
Barbados Top and Bottom in Sun Lynx Geo
Bikini · sold separately
1 / 2Top no longer availableBottom no longer availableHelen effortlessly dresses up this classic cut with Monday Swimwear’s Barbados bikini in their Sun Lynx Geo print. Dripping in dainty gold jewelry and nursing a glass of Aperol, she’s a true Spanish siren.
This exact print-and-cut pairing is on final clearance—major bummer. But here’s the good news: Monday has fresh designs that are just as original and eye-catching as Helen’s. Check out the Palma Top and Bottom in Husk Geo to see what I mean.
-
Koana Swim
Tasha Shirred Triangle Top and Alice Ruched Bottom in Golden Hour
Bikini · sold separately
1 / 2This last Helen Owen swimsuit look takes us to the umbrella and beach chair-covered shores of France. Helen doesn’t give up her fashion secrets so easily, but I found this convincing sister (if not twin) to her warm, yellow bikini.
This triangle bikini from Koana Swim features a shimmery, sunset gold fabric that looks like it could melt against tanned skin. Paired with the iconic halter style top and side tie ruched bottoms, you’ll want to wear this suit from sun up ‘til sun down.
Find More Swimsuit Inspo from Your Favorite Trendsetters
Helen Owen isn’t the only influencer setting the tone for 2025’s swimwear season. Check out other celebrity swim lookbooks from fashion icons like Kendall Jenner and Hailey Beiber.
