7 Iconic Hailey Bieber Bikinis (and How To Shop The Looks)
Take a quick glance at her Instagram, and you’ll see: Hailey Bieber knows how to wear a bikini. Shop her most memorable looks to embody her model’s confidence the next time you take a dip.
Whether you know her from her Victoria’s Secret campaigns or her marriage to a certain 2010s teen heartthrob, there’s no denying that Hailey Bieber is a natural trendsetter—especially when it comes to swimwear.
The model and businesswoman has dominated magazine covers and fashion runways since the mid-2010s and recently started her own skincare brand, Rhode (her middle name, though you probably already knew that). While her career is impressive, her personality truly shines through in every look she shares on Instagram.
And if you’ve been following her for any amount of time, you know how much Hailey adores a bikini (… especially with cheerful and trendy hats).
Top 7 Hailey Bieber Bikini Looks to Complete Your Wardrobe
From sun n’ sand staples to swimwear couture, let’s dive into the top Hailey Bieber bikini looks—and where to find them yourself.
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Los Angeles Apparel
Printed String Bikini Top in Pool Print
Bikini · sold separately
1 / 2Hailey made waves wearing this Los Angeles Apparel set for GQ back in October 2023. The halter-neck string bikini features a dazzling pool print that mimics the mesmerizing shapes light makes when it hits the water just right.
While Hailey is flaunting Guess Micro Denim Shorts and Denim Chaps Pants in the photoshoot, you can complete your bikini look with the matching string bottoms.
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Miaou
Jo Top and Bottom in Pine
Bikini · sold separately
1 / 2Top no longer availableBottom no longer availableMiaou girl Hailey wore this cheeky set while yachting last year, and let’s face it: We’re still in awe. The 90s-reminiscent color scheme paired with the skimpy silhouette creates the perfect blend of retro and modern.
Style it with body jewelry, a beach hat, and your favorite pair of sunnies, and you’ll be ready to strut down the beach or pool deck with the model’s confidence of Mrs. Bieber herself.
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With Jéan
Jeanie Bikini Top and Bottom
Bikini · sold separately
1 / 2Top no longer availableBottom no longer availableBall drop! Hailey had all the coquette girls screaming with her pretty-in-pink, lingerie-inspired New Year’s Eve look. Basking in a bluish glow, Hailey emits a radiant glow of her own in this bikini set from With Jéan. She’s layered it with a faux fur coat and a necklace sporting her baby’s initials, ringing in 2025 the only way Hailey knows how: in unrivaled style.
I don’t know if Hailey took a midnight swim in this fit, but I’m sure she gave one iconic New Year’s toast (and shared a sweet kiss with her hubby, Justin Bieber).
While this exact color is no longer available, you can scoop up the same style in some satisfyingly stripey variations.
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Tropic of C
Equator Top and Praia Bottom
Bikini · sold separately
1 / 2Hailey loves this Tropic of C bikini set so much that she got it in two colors: poppy and mystic parabello.
Equator Top & Praia Bottom - Mystic Parallelo
Bikini · sold separately
1 / 2This simple halter-top and side-tie bikini style, Equator top and Praia bottom are fit for any occasion. Hailey had fun collecting sea shells and chilling with turtles in the poppy set, while she posed sun-drenched on a beach towel in her psychedelic mystic parabello ensemble.
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Gooseberry Intimates
So Chic Bikini in White
Bikini · sold separately
1 / 2Bottom no longer availableIn the fast-paced world of bikini trends, this is a bit of a throwback. Hailey debuted this Gooseberry set back in 2021 while lounging on a surfboard in the rain. Despite being four years old, this fit is anything but dated. The classic silhouette and all-white design create a timeless bikini you can wear vacation after vacation.
Enjoy your own main character moment by slipping on this simple, pristinely white set—or try any of the seven other colors it comes in.
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Versace Late 1990s Dark Wash Denim Bikini Set
Artifact New York knew what they were doing when they added this vintage Versace two-piece to their archive. Hailey wore it to show off one of her Rhode lip gloss shades back in 2023, and I think we can all agree that she’s simply meant for this look—bob, glossy red lip, sporty convertible, and all.
You may also recognize this denim darling bikini from pop icon Sabrina Carpenter’s.
While you can’t get your hands on this exact set, you can do some online sleuthing to find some convincing lookalikes. If you need a denim bikini to complete your swimwear collection, check out this Denim Printed bikini top and matching bottoms from Edikted.Denim Printed Triangle Bikini Top & Denim Printed String Bikini Bottom
PacsunBikini · sold separately
1 / 2If you want to celebrate the pioneering spirit of the Brazilian brand that redefined swimwear by introducing denim swimsuits in the 1960s, this stunning Blue Man design is a must-have. Blending heritage with contemporary trends, it delivers a bold, fashion-forward statement for your beach look**.**
Bikini Bombom Jeans - Blue Man
Blue ManBikini set
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Rat and Boa
Orange Bikini
Bikini · sold separately
1 / 2Another fantastic idea from Hailey, this Orange Miro Bikini by Colombian brand Rat & Boa showcases a striking design in a fashionable metallic orange shade. Metallic prints are a prominent swimwear trend that shows no signs of fading—classic, attention-grabbing, and ideal for radiating confidence with each wear.
Shop More Star-Studded Bikini Looks
If there’s one thing we can all learn from Hailey Bieber (aside from how to care for our lips and skin with her fabulous Rhode products), it’s how to rock a bikini with confidence to spare. By channeling Mrs. Bieber through her most beloved bikini looks, you can do just that.
One last suggestion: The Instagram account @haileybiebercloset—a go-to source for Hailey’s iconic looks—teamed up with Livin’ Swimwear to gift her this highly coveted swimwear set. Crafted from premium Italian fabric and adorned with a stunning starfish detail, it’s the perfect piece for a moonlit dip in the hot tub or styled under a low-cut dress for an effortlessly chic resort look.
Though not available to purchase just yet, the collection is available for pre-order, with orders set to ship in early April.
Convince your friends you’re a bikini trend psychic by pre-ordering now. When Hailey premieres this look on her socials and everyone’s scrambling to find it, you can tell them, “Oh, I already have that.” Who’s the natural trendsetter now?
Want to continue feeling like a star while soaking up the sun?
Check out these other iconic bikini looks from culture creators (and Hailey Bieber besties) Kendall Jenner and Bella Hadid, and create a swimwear wardrobe you’ll want to show off year-round.
