The Rise Of Monday Swimwear: From ‘a Bikini A Day’ To Global Brand
From ‘A Bikini A Day’ Blog to ‘The White Lotus’ Feature: Monday Swimwear’s Journey to Global Recognition.
With so many swimsuits on the market (and in the IG algorithm), Natasha Oakley and Devin Brugman knew they needed Monday Swimwear to stand out.
In addition to their distinct designs, the founders sought the perfect fit for women of all shapes and sizes—a departure from the Small, Medium, Large industry standard—and opted for timeless silhouettes over short-lived trends.
The brand has been a fan favorite since its founding in 2014, with beachgoers everywhere flocking to their flattering fits and fashion-forward designs.
Founding of ‘A Bikini A Day’
Besties Natasha and Devin began their swimwear empire with a pastime shared by many women of their generation: snapping pics of each other for their Instagram pages. Eventually, the @abikiniaday IG page was born, featuring the girls posed in a new swimsuit each day.
The page garnered immediate success—and even landed Oakley on the Australian Financial Review’s Young Rich List 2021.
From ‘A Bikini A Day’ to ‘The White Lotus’ Feature
Few TV series have taken the country by such a wild storm as The White Lotus, a dark comedy-drama full of jaw-dropping suspense and stunning cinematography.
When Season 3’s Piper Ratliff (played by the gorgeous Sarah Catherine Hook) donned a Monday Swimwear one-piece to laze in the waves, Natasha and Devin knew their brand was about to go even more viral.
Monday Swimwear
The Sausalito One-Piece
One-piece
Piper chooses Clementine, a delicate shade of orange, which quickly became a favorite and is now sold out…, but the Sausalito suit comes in a variety of flattering shades, from neutral to metallic and, of course, black, one of Brugman’s favorites. The versatile piece doubles as a bodysuit, making it a double whammy for resort-goers this season.
It features a scoop neckline with under-bust support, adjustable straps, and a high-leg cheeky cut to elongate the figure—perfect for lounging by the water or pairing with your favorite bottoms for an evening look.
Signature Collections and Notable Designs
Monday Swimwear offers a wealth of styles to choose from, but one thing stays the same across the board: a flattering fit. Knowing that these suits were designed with the proportions of real women in mind, you can confidently experiment with cuts and colors as you explore the brand’s unique collections.
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Monday Swimwear - Buttery Yellow Crinkle
Palma Top and Bottom in Honey Crinkle
Bikini · sold separately
1 / 2Buttery yellow is having a moment. Monday Swimwear’s Honey Crinkle shade nods to the trend while adding extra textured flair.
The Palma Top is a classic triangle bikini with a fully customizable fit: adjustable sliding cups, adjustable halter straps, back ties, and removable cups. The Palma Bottoms are shaped to accentuate your backside, complete with tasteful gold hardware and customizable side ties.
The supportive and flattering crinkle fabric is lined and tailored to keep you comfortable no matter what activities the beach has in store for you.
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Monday Swimwear - Black and White, Not Boring
Cala Roja Top and Santorini Bottom in Ivory/Black
Bikini · sold separately
1 / 2Who said black and white had to be boring? Monday Swimwear gives this classic combo a new edge in the Cala Roja Top, with its color block detailing, u-wire cups, and wide shoulder straps. It’s lined with no padding for maximum comfort and features an adjustable back tie closure.
The Santorini Bottom complements it seamlessly. Its mid-waist, high-leg cut flatters your figure, offering cheeky coverage and the same bold color blocking.
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Monday Swimwear - Signature Hardware
Monday Top, Brazil Thong, and Jamaica Sarong in Chain Geo
Bikini · sold separately
1 / 2Top no longer availableBottom no longer availableThis bikini features the ultimate blend of sophisticated and playful. You’ll turn heads with its signature Monday hardware, vibrant print, and—of course—its rockin’ fit. The classic triangle top is dressed up in this new drop, while the bottoms offer the same minimal coverage and thin side straps.
Jamaica Sarong - Chain Geo - Monday Swimwear
Cover-up
1 / 2No longer availableThe Jamaica Sarong is the pièce de résistance in this stylish resort look, featuring an adjustable gold Monday sliding buckle and a flattering asymmetrical hemline. Chic and versatile, this wrap will elevate any poolside look.
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Monday Swimwear - A Versatile Bandeau
Costa Rica Top and Palma Bottom in Pond Crinkle
Bikini · sold separately
1 / 2This bandeau-style top features a center-front gold ring and removable halter straps, allowing you to decide how you want to style this versatile bikini. With an adjustable black tie closure and removable padding, you can further customize it to your exact specifications.
The mid-rise Palma Bottom features an ultra-flattering cut and small detailed gold hardware on each side, complete with adjustable side ties to guarantee the perfect fit every time.
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Monday Swimwear - The Customizable One-Piece
Miami One-Piece in Espresso/Ivory
One-piece
1 / 2For another customizable classic, look no further than the Miami One-Piece. Featuring both detachable straps and a removable belt, you can transform this suit into multiple looks, making it a great space-saver in your suitcase as you pack for your next beach getaway.
The sophisticated silhouette offers cheeky coverage and a straight neckline, along with chic color-blocking details and a shelf bra for comfort and support.
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Monday Swimwear - A Matching Cover-Up
Montego Mini Dress in Burgundy Treble Knit
Cover-up
1 / 2No longer availableFor an air of effortless sophistication, pair your swimsuit with a matching cover-up. The Montego Mini Dress features a plunging neckline and long, flared sleeves. Its matte gold ring detail and treble knit fabric come together to create a one-of-a-kind cover-up, simultaneously modern and retro.
Pair it with any of Monday Swimwear’s bikinis or one-pieces for a chic monochromatic look sure to turn heads.
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Monday Swimwear - The Longer Alternative
Ramatuelle Dress in Pond Lace Crochet
Cover-up
1 / 2For a longer alternative, try the Ramatuelle dress. It features a similarly lightweight, breathable fabric, along with a deep-V neckline, front slit, and keyhole detailing. The open back and adjustable criss-cross straps offer just the right amount of coverage, perfect for throwing on for a beachside stroll or a cocktail by the pool.
Find Your Ideal Fit With Monday Swimwear
Founders Natasha Oakley and Devin Brugman remain committed to what inspired them to build Monday Swimwear in the first place: a desire to create feminine designs that flatter every figure.
Whether you’re shopping for something simple or daring, bright or neutral, full-coverage or cheeky, Monday Swimwear has a suit for you—and you can rest easy knowing its immaculate fit and unmatched quality will stun for seasons to come.
