Step right into the heart of Australian swimwear style with part three of our exciting series. Today we're exploring five other fabulous Aussie brands: Zimmermann, Form and Fold, Matteau, Zulu and Zephyr, and TJ Swim.
Each of the following brands has its own distinct vibe: Zimmermann embodies beachside elegance, Matteau is all about chic simplicity, Zulu and Zephyr offer a touch of mystery, Form and Fold designs for the D+ crowd, and TJ Swim celebrates curves sustainably. Get ready to discover your next summer favorite!
One glance and you know that dress or bikini is Zimmermann. This iconic Australian label stays true to its original vision: original prints paired cleverly alongside color combinations to create a look that can only be described as timeless elegance. The new Resort 2024 collection, featuring model Malika El Maslouhi shot by New Yorker photographer Benny Horne, once again showcases Zimmerman's love for colors and shapes.
It's difficult not to be attracted to the Junie Halter bikini, with its colorful print and V-shaped bottom design. This lycra bikini set features a halter-style bra and ruched pants with tie ends on both sides to add a touch of sophistication. I have to admit, especially the bottom of this beautiful set drew my admiration.
Another standout piece from the campaign is the 'Nautical Map' print, which features a fantasy design in blue, yellow, and red hues, paired with the 'Alight Scarf' one-piece with a side cut-out design. This swimsuit is not only perfect for the beach but also ideal for an elegant look outside of it.
If you're feeling nostalgic and want to immerse yourself in a retro look inspired by the 1950s, with a contemporary twist, you should try the beautiful 'August Drape' swimsuit. It comes in a lovely pale pink color and is a one-piece made of lycra. It features a draped bodice, bow detail, and ruched finish, making it a truly stylish choice.
To conclude this overview of Zimmermann's new proposals, let's focus on the bikini section and take a look at the stunning 'Alight Lurex Knit Wrap Bikini'. It boasts a modern lurex material, a striped design (which is a trend for 2024), and long ties that add a sensual touch. The warm colors of this striped pattern are captivating and will undoubtedly become a wardrobe essential.
Founded in 2015 by Australian sisters Ilona Hamer and Peta Heinsen, Matteau is a modern lifestyle brand that creates swimwear and resort wear for women. The brand - whose name is a union of "matt" (non-glossy) and "eau" the French word for "water" - is known for its stylish and minimalistic swimsuits and beachwear, made from high-quality fabrics.
The latest campaign features model Paula Anguera photographed in Sicily by Morgan Piltcher, showcasing the stylish approach of Matteau. It explains why this brand is so beloved by designers and models worldwide.
"Anything but simple" is the tagline of Matteau's 2024 swimsuit proposal. The design of the 'Square Maillot' features a solid classic black color, with no-frills style details on the wide straps and a vintage-inspired square bustline. The swimsuit has a mid to high-rise back, providing ample rear coverage.
You may want to consider the balconette top in this delicate flower print which blends gracefully and stylishly into the background. It's a stylish addition to your Matteau collection if you want to add a nice print. I suggest pairing this top with a classic retro-style high-waisted bottom for a perfect fit.
Zulu and Zephyr
The brand's design ethos is rooted in the celebration of the sun-soaked Australian lifestyle. This is reflected in their collections through the use of breezy fabrics, sun-faded hues, and relaxed silhouettes. From minimalist one-pieces to playful separates, Zulu and Zephyr's pieces channel an easy-going vibe that is perfect for beach escapades or poolside lounging.
The Husk Stripe Textured One Piece is a perfect representation of the captivating charm of Zulu and Zephyr. It features a timeless interpretation of the stripe pattern, with a diagonal design and textured crinkle fabrication. The one-piece also has a low scoop back, adjustable halterneck strap, and plunging neckline, all refined in a beautiful white and cream neutral color scheme.
If you're looking for a stylish outfit, pair the versatile 'Halter Top' in the 'Sunset Tile' print, a mosaic-inspired floral pattern, with the always elegant 'Waisted Full Brief'. Trust me, it looks stunning!
I also like the mix-matched design of this set. The Myrtle Rib Asymmetric Bralette is wire-free and unpadded, finished with a green ribbed material. The Aloe Flower Boy Short has a cheeky cut at the back and features a wide waistband supporting the hips and tummy.
Form and Fold
Form and Fold is an Australian swimwear brand that designs swimwear exclusively for women with larger busts. The brand was founded by Carly Warson and Stephanie Korn, who have D+ bra sizes themselves.
They were tired of wearing ill-fitting swimwear throughout their lives, so they decided to develop a swim crop that didn't flatten larger busts. After years of research and meticulous attention to technical specifications, they created a swim crop that allows for experimentation with clean and modern silhouettes.
For this summer season Form and Fold has proposed two beautiful finishes for all the different models they are producing: a metallic knit fabric with a glitter look and a sheen green called Wasabi.
The latest addition to the collection is the '90s Athletica', a swim crop top that takes inspiration from the 90s era. It features a hidden underwire bra and powermesh sling that provide excellent shape and support. The green color chosen for this new model looks perfect and is quickly becoming one of the brand's best-selling items.
Finally let's present TJ Swim, founded by Tara Jane at 21 in her parent's laundry. It has grown into a leading label in Australia with a significant online presence and celebrity endorsements. The brand's designs feature Brazilian and 80's inspired high-cut styles, focusing on complementing female curves.
Each swimsuit is handmade with premium fabrics and made on request to minimize waste and carbon footprint. TJ Swim is also supporting environmental initiatives through i=Change, donating $1 from every sale to charitable projects.
Their latest collection, aptly named 'Golden Hour,' showcases three solid, rich, and captivating colors. The Sangria model's purple-red hue is my personal favorite, offering a modern yet timeless appeal, thanks also to its textured fabric finish. I'm confident it will be a staple in your wardrobe for years to come. For the collection's launch, they engaged model and swimwear influencer Mikaela Bell, crafting a youthful and sensual campaign that beautifully complements the collection.
The Pine green color also lends itself to successful pairings with TJ Swim's designs, both in a high-cut one-piece like the Tia or in a more sporty style like the Florence Shorts paired with the Haze Top, suitable for both beach lounging and sportier activities off the sand.
Australian swimwear is an eclectic mix of styles and innovations. Zimmermann has sophisticated prints and sculptural designs, Matteau is sleek and simple, "Zulu and Zephyr is capturing the essence of the Australian vibe, Form and Fold provides support and style, and TJ Swim has high-cut, curve-loving pieces with stylish flair. Each brand brings something unique, from eco-conscious efforts to innovative designs.
Stay tuned for more Aussie swimwear trends, and don't forget to protect your skin with SPF while looking fabulous in your swimwear!