Welcome back, fashion enthusiasts and beach lovers! In this edition, we are featuring five Australian swimwear brands that are redefining beachwear with their unique designs, focus on comfort, and inclusive approach to all body types and preferences. These brands have proposed their latest collections for 2024, and we can't wait to showcase them for you.
First up is Alt Swim, the Australian brand that's all about sophisticated elegance. Then we have Kulani Kinis, the fun and vibrant brand designed for the free-spirited. Next is Bond-Eye, with their fabric adapting to any body shape for a custom-like fit. Peony is a brand that's not only about looking good but also doing good for the environment. Lastly, we have Seafolly, the iconic brand that's been defining the Aussie beach vibe since 1975.
Stay tuned as we explore each brand in depth, and get ready to fall in love with your next summer staple. Let's hit the beach!
Alt Swim is an Australian brand that specializes in luxury swimwear. The brand caters to confident women who appreciate quality craftsmanship and sensual, sophisticated style.
Last time, we explored the new metallic color wave and discovered Alt Swim's stunning swimwear proposals. For 2024, the brand is introducing "Hana," a floral pattern that draws inspiration from the Japanese flower. This design features a striking red flower set against a charming and cozy blue background. Of course, Alt Swim's signature craftsmanship is evident, along with luxurious gold flower accents that add a touch of opulence to the top and the bottom. This pattern is available for all bikini and one-piece models of Alt Swim. However, I particularly like the bandeau style of the Peony top and the cheeky design of the Violete bottom.
The brand is also introducing a new solid color for its iconic one-piece swimsuit, Zelda, in 2024. The luxurious emerald green color perfectly complements the audacious design of the Zelda, which has gained numerous fans and enthusiasts across the globe.
To wrap up our review of the latest products from Alt Swim, I'd like to draw your attention to this new chained bikini, which is available in white (as part of the bridal collection) and black. Both colors are essential for your wardrobe, and I'll leave it up to you to decide which one pairs best with the rich detail of the golden chain. As for me, I must say that the white one looks stunning!
Now, let's talk about Kulani Kinis, the brand that's as fun to say as it is to wear! Kulani Kinis is the embodiment of vibrant, carefree summer days. Their pieces are a kaleidoscope of colors and patterns, designed for the free-spirited and the young-at-heart. If you're someone who loves to stand out in a crowd with a burst of color, Kulani Kinis is your swimwear soulmate.
In 2024, the brand is introducing a new pattern called "Citrus Sunrise." As the name suggests, it is a beautiful blend of yellow and orange that creates an energetic mix of elegance and playfulness, which perfectly reflects the brand's style.
The brand's signature is floral patterns. If you take a look at Kulani Kinis' stunning Instagram profile (with more than 800k very active followers), you'll find numerous girls and women posting pictures wearing their floral designs. This colorful outlook on the world is an integral part of the brand's creative process. As the founder Dani Atkins mentioned in an interview, "Kulani Kinis means 'paradise' - and I wanted to convey that through our designs". The new "Grape Spritz" pattern, which is based on shades of violet, is an excellent example of this colorful vision.
Kulani Kinis is also proposing a stunning solid cherry red bikini (the real name is Sweet Cinnamon) for 2024. The bikini comes with a white ring on the strapless bandeau top and is a real winner. It's a subtle departure from the classic styles of the brand, and I love the incredible elegance of this bikini. It has a classic look while still maintaining the brand's youthful characteristics.
Discovering this stunning one-piece swimsuit with a subtle gingham pattern was a delightful surprise as I was scrolling through Kulani Kinis's Instagram profile. I noticed a nice post by @charlotte_lenton and it caught my attention.
I'm convinced that this subtle gingham pattern that has gained popularity in the latter part of this year will be a top choice for 2024. The retro high-neck design with a backless cut-out of this swimsuit is a flirty twist on the traditional one-piece, perfect for those who love a flattering fit while needing adequate support.
Now let's step into the world of Bond-Eye, where memories are meshed with cutting-edge style.
Since its foundation in 2011, the brand's signature Original Crinkle™ fabric has been a game changer in swimwear fashion. This remarkable textile is not just a feast for the eyes, but it also boasts an incredible one-size-fits-most feature, accommodating sizes XS to L and cup sizes A to DD/E. Imagine a swimsuit that adapts to your body, offering a custom-like fit that embraces all shapes and sizes, much like a hug from the fabric itself.
The latest "Iconique" campaign invokes the bold and electrifying spirit of 90s beach culture. The design reflects the athleticism and glamour of that era, particularly with the use of two color-blocked cobalt-black and raspberry-black, and sporty black zippers available for some bikinis and one-pieces.
I love this intriguing retro-striped "Cerise Stripe" pattern design of the Scout Crop and Sign Brief bikini. This combination is one of the brand's best-selling items, thanks to its sporty fit crop top and medium-coverage bottom, which can be worn in various styles, ranging from high to low rise. This flexibility allows for a comfortable fit for every occasion. The violet shades of the stripes add a charming touch of femininity to the design.
The Cobalt Blue" is the signature color of this collection. When combined with the minimalistic design of the Low Palace and the beautiful tiger finish, the final result is a stunning swimwear that is perfect for wearing all summer long. I'll be sure to pack it in my bag for the next vacation.
With a strong sense of values, Peony Swimwear has garnered a loyal following by growing with its customers and creating a world that resonates with them, with celebrities like Bella Hadid and Margot Robbie among its fans.
For the Australian summer, they have presented a sophisticated campaign magistrally shot by Gladys Tan, Souvenir is, using Peony's words, "A collection designed to evoke the spirit of our most-loved season, where memories are kept as treasured souvenirs."
The sunset color palette with the hand-drawn floral design of the Paloma is the hero of the collection and when paired with the new Essential String Tri and Pant is the perfect combination to approach the Peony world where elegance is whispered instead of shouted.
Also part of the collection is this very romantic bikini designed to elevate your swimwear game. The intricate floral broderie detail enhances the classic triangle silhouette, showcasing the brand's impeccable attention to detail.
And if you are waiting to buy the Peony best selling Ruched cup Balconette which always goes sold out, maybe you can try this elegant brown solid color.
Ok, let's finish this second episode, talking about Seafolly, the legendary Australian swimwear brand that has been empowering women worldwide for over four decades. Their designs perfectly blend the boldness of the Australian sun and the refreshing energy of the ocean. Seafolly is a leader in the swimwear industry due to its innovative designs, high-quality products, and deep understanding of different body types.
The latest Marloe collection features a beautiful sky blue color with a soft textured fabric and woven band detailing. This design is available in both the bikini collection and in this stunning one-piece. I love the detailed, intricate band that adds an extra dimension to highlight your figure and elevate your style.
Consider adding this yellow-based, hand-painted floral bikini to your swimwear collection for 2024. It's part of the Garden Party collection and features a modern silhouette with underwire support and a bandeau-style top that comes with optional halter straps. The charming and vivid design is completed with tie-side bikini bottoms.
From the minimalist elegance of Alt Swim to the vibrant memories of Bond-eye, we've surfed the waves of design and craftsmanship. Kulani Kinis, with its playful patterns, remains an unspoken treasure, while Peony's commitment to sustainability and ethical fashion is a testament to beauty with a conscience. And, of course, the iconic Seafolly continues to empower women with its perfect-fit philosophy, celebrating the diversity of beauty in every collection.
Stay tuned for the next installment of our four-part series, where we will uncover even more Australian swimwear treasures. In the meantime, why not browse these featured collections and find your perfect swim look? You are just a click away from refreshing waters.
Keep shining, styling, and let's make every beach day count.