Solid & Striped

The New York-based brand was founded by Isaac Ross in 2012, inspired by a friend's father who wore a pair of vintage blue and white striped swim shorts every week. The brand's cheerful and fashionable personality linked to a certain vintage gisto has been an instant hit in the fashion system and boasts a fanbase of bold names including Taylor Swift and Alexa Chung and is the swimwear line of choice for models: Cindy Bruna, Gigi and Bella Hadid and Adut Akech have all worn its color-block bikinis and retro swimwear.