News & Trends

Explore the forefront of swimwear fashion with our in-depth analysis of the latest trends. Stay informed and stylish with our expert insights.

View article
Loop Shoulder One Piece Swimsuit, Flora by Lenny Niemeyer

Image Credit:Lenny Niemeyer

Welcome To The Jungle: 7 Sultry Prints To Show Off Your Wild Side

Palm leaves, tropical foliage, exotic flowers: all things wild are having a major moment. Find inspo in these 7 sensual prints.

by Robyn Russell

View article
Charli XCX

Image Credit:@charli_xcx

Brat Summer is Going Viral - 10 Bikinis to Get the Iconic Look

Everyone is Obsessed with Brat Summer - Here are the Swimsuits You Need to Embrace Your Inner Brat

by Julia Bratu

View article
Christen Harper for SI Swimsuit wearing Bonnie Bikini Stripe by Hunza G

Image Credit:SI Swimsuit

SI Swimsuit is Back with an Iconic 60th Anniversary Issue - These are Our Favorite Looks

Sports Illustrated Celebrated 60 years of iconic swimsuits with covers featuring their most famous alumni.

by Julia Bratu

View article
Vimala Veera wearing Juni Bikini by With Jean

Image Credit:@invaderrvim

Coquette Bikinis: Discover 2024’s Alluring Lingerie-Inspired Trend

11 Coquette Swimwear Looks to Try This Summer

by Julia Bratu

View article
Plus Size Escape Underwire Allover-Slimming Wrap One-Piece Swimsuit - Tamarind

Image Credit:@miraclesuitswim

Brown Swimwear: The Must-Have Shade for 2024

Bold but never basic, these brown swimsuits are a worthy investment for 2024 and beyond!

by Rachel O’Donnell

View article
Candice Swanepoel in sculpting milla one piece

Image Credit:@candiceswanepoel

The Vintage Style Swimwear Edit

Retro inspired Swimwear is one of the hottest trends for 2024. Click here to get the look!

by Rachel O’Donnell

View article
3 women wearing a minimalistic swimwear

Image Credit:Bond Eye, Tallia Collins, Seea

Style Spotlight: Minimalist Swimwear

A Little Goes a Long Way! Dive Into the World of Minimalist Swimwear to Find a Style That is Both Flattering and Timeless.

by Rachel O’Donnell

View article
Official Barbie The Movie Poster

Image Credit:Warner Brothers

Embrace the Barbiecore Trend: 16 Swimsuits to Make Your Summer Pink-tastic

Unveiling the charm of the Barbiecore trend, our curated selection of 16 swimsuits celebrates all body types.

by Rachel Kius

View article
Photo of leslie-amon-55

Image Credit:@leslieamonswim

Dive into the Metallic Wave: 12 Swimwear's Glossy New Looks

Uncover the charm of metallic swimwear and how to incorporate it into your summer style

by Julie Taylor

View article
Martha Stewart

Image Credit:Courtesy of SI Swimsuit

From Sand to Success: Explore the Transformative Story of the SI Swimsuit Issue

Beyond the Bikinis: Exploring the SI Swimsuit Issue's Influence on Swimwear Trends

by Rachel Kius