5 Australian Swimsuit Brands To Shop In 2025
Image Credit:@livvkirbyy
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These five Australian swimsuit brands are known for gorgeous, high-quality swimwear inspired by the sun and surf.
Aussies get a lot of things right: They basically created modern surf culture, they’re working tirelessly to protect the Great Barrier Reef, and they design excellent sunnies (Australian slang for sunglasses—and yes, they also give things great nicknames).
But on the (very long) list of Aussie wins, swimwear perhaps makes the biggest splash.
Australian swimsuits are—hands down—some of the best I’ve ever seen. Whenever a swimsuit catches my eye, I check the brand, and find that (most of the time) it’s Australian. They have gorgeous fits, dreamy color palettes, one-of-a-kind prints, and unique designs you just won’t find anywhere else.
Key Features of Australian Swimwear Brands
What makes Australian swimwear stand out?
It’s well-constructed – Australia has a vast coastline and strong beach culture. This means swimwear needs to be more than stylish—it has to be functional, too. You’ll find most Australian brands use quality fabrics (including high-performance materials) and designs that stay put during activities like swimming, surfing, and beach volleyball.
It’s sustainable – Australia is a leader in eco-conscious fashion, and its swimwear industry is no exception. Many brands use sustainable or recycled materials and often embrace relevant causes like ocean conservation.
It’s classic yet trendy – Aussie swimwear brands strike the perfect balance between on-trend styles and classic silhouettes. For example, you’ll often find minimalistic, high-cut bikinis with bold prints inspired by the country’s natural wonders.
Eager to add some Australian swimwear to your closet? I don’t blame you. Here’s my roundup of the best Australian swimwear brands to shop this year.
Bydee
It’s hard to go on social media these days and not see celebs and influencers donning Bydee swimwear. It’s one of the top Australian swimsuit brands for every it-girl, including megastars like Dixie D’Amelio (who was spotted in the Barcelona Top and Prague Bottom in Thálassa).
Image Credit:@dixiedamelio
Image Credit:Bydee
Bydee is known for its effortlessly feminine, ridiculously flattering designs. Think soft, romantic, elegant beachwear, with delicate detailing.
Bydee swimwear is now a megabrand, but it rose from humble beginnings. It was founded in 2013 by Dessy Hairis, whose mother taught her how to sew. She says that “each piece is thoughtfully designed to be your own work of art,” which is clear when you look at the intricate beading, ruching, and prints featured across Bydee’s collections.
The brand is also deeply committed to sustainability—it’s why they produce their collections in limited runs, to meet demand while reducing excess. Bydee also uses plastic-free mailer bags and partners with their manufacturers to receive shipments plastic-free as well.
Camilla
Camilla is the epitome of luxurious resort swimwear. The brand has been worn by plenty of stars , from Beyonce to Chrissy Teigan. Camilla also made a name for itself as part of the wardrobe for the hit HBO show The White Lotus. The pieces went so viral that the brand created a White Lotus X Camilla line, allowing anyone to embrace the show’s jaw-dropping resort wear finery.
While the brand has a full women’s line, Camilla swimwear is what we’re here to discuss. Each piece exudes elegance and luxury, made from stunning fabrics that are masterpieces in their own right. Want proof? Check out the Wall To Wall Wonders One Piece, and this bikini set in a pattern titled “The Obelisk Gate.”
Image Credit:Camilla
Image Credit:Camilla
Image Credit:Camilla
Image Credit:Camilla
The brand was started by Camilla Franks, one of Australia’s leading fashion designers. After launching during Australian Fashion Week in 2004, Camilla became an instant hit. Franks draws inspiration from her world travels, clear from the exotic prints featured in her pieces.
The brand also focuses on ethics and sustainability. In fact, Camilla is a certified B Corp, which means they meet global standards for social and environmental performance. They also donate $1 from every order online to protect women —they’ve given over $750,000 to women’s foundations to date.
Faithfull the Brand
If you’re looking for a classic, refined Australian swimwear choice, look no further than Faithfull the Brand. This beloved Aussie label is known for its vintage-inspired yet timeless swimwear that “evokes a sense of summer in the everyday.”
Faithfull the Brand isn’t exactly a secret: They’ve racked up more than a million followers on their IG, which exudes old-world European charm. They design thoughtful, feminine pieces in mostly neutral and muted colors. Some of my personal favorites include the Frida One Piece in Coffee, as well as the Sol Bikini Top and Costa Bikini Bottoms in Blue.
Image Credit:Faithfull The Brand
Image Credit:Faithfull The Brand
Image Credit:Faithfull The Brand
Image Credit:Faithfull The Brand
True to Aussies’ sustainable sensibility, Faithfull minimizes their environmental footprint as a certified B Corporation.
Seafolly
Seafolly swimwear embodies the Australian beach lifestyle. Known for bright colors, vibrant prints, and unique fits, the brand mixes fashion-forward designs with functional styles.
And they occupy a space all their own: the Cuba Bandeau Bikini Top and matching High Rise Bottom scream vacay, while the Beach Bound Retro Tank One Piece is giving 90s nostalgia and Bay Watch vibes.
Image Credit:livvkirbyy
Image Credit:Seafolly
Image Credit:Seafolly
Image Credit:Seafolly
Like the other Aussie brands listed above, Seafolly is true to their natural roots. They’re focused on lowering their environmental impact and improving social conditions for those in their supply chain. They design their lines using recycled fibers, with the latest collection crafted from 60% regenerated fibers.
White Fox Boutique
With more than 2.6 million followers on Instagram alone, White Fox Boutique is a viral powerhouse, adored by trendy girls everywhere.
White Fox Swim is iconic for its sexy styles, high-cut bikinis, and statement summer prints. Wearers include social media starlet Alix Earle and influencer Jessie Renee Wynter (seen on TikTok in the Vaucluse Bikini Top and Double Day Bottoms).
Image Credit:White Fox Boutique
Image Credit:White Fox Boutique
Want to hit the beach and show a little skin? Choose White Fox. Their eye-catching, flattering swimwear is playful, edgy, and bright, perfect for tanning or enjoying a drink by the pool. Plus, you can easily pair their pieces with an on-trend skirt and heels to head to a beach club or dinner with the girls.
Make a Splash in Aussie Swimwear
Trust us: Australian swimsuit brands live up to the hype. These Aussie-run empires prioritize quality fabrics, original styles, and sustainable practices, whether they’re designing surf-ready swimwear or itty-bitty showstopping bikinis .
As you plan your 2025 summer wardrobe, consider investing in these standout Australian brands.