Strawberry Milk Mob Stuns With Swimwear Designed to Go Viral
Brands and Designers
November 20, 2024
By Alessandra Caruso
Image Credit:Strawberry Milk Mob
The Milk Mob sisters are here to showcase their hottest swimsuit line. Not for the faint of heart, these swimwear fits will make you the star of the show.
The marketing genius behind Strawberry Milk Mob swimwear lies in the social media savvy of its three Gen Z owners: Strawberry, Coconut, and Blueberry. The fruit-themed pseudonyms—for Georgia, Sydney, and Sabrina, respectively—embody the quirky and, well, sisterly humor that defines their brand, full of unexplainable inside jokes and unwavering commitment to the bit.
So captivating is their kitschy style and exaggerated humor that you may have encountered them already via TikTok For You Page and been none the wiser to the driving force behind their very presence there. It’s easy to get lost in the Milk Mob universe.
But behind all the fit checks, GRWMs, and playful digs at Georgia’s boyfriend is a legitimate and well-positioned swimsuit brand taking the internet by storm.
Strawberry, Blueberry, & Coconut: Bikini Royalty of TikTok
As a family of good-looking socialites who dominate social media and overflow with entertainment value, these Gen Z sisters are giving the Kardashians a run for their money.
Let’s get to know them a bit better:
Strawberry/Georgia
As the eldest sister and original founder of the brand, Georgia also operates as designer, copywriter, social media manager, accountant, and model. She’s playful, she’s girly, but her dramatically oversized glasses signify when she means business.
Image Credit:@georgiacostello
Image Credit:@georgiacostello
Coconut/Sydney
Endearingly designated as the “yapper” by both her sisters and her loyal followers, Sydney is known for her coffee addiction and for “accidentally” sending out double shipments of every order.
Image Credit:@sydneycostello
Image Credit:@sydneycostello
Blueberry/Sabrina
The Milk Mob with the driest humor, Sabrina is rarely the butt of the joke but frequently the teller of them. She frequently posts workout routines and straight-faced callouts of her sisters’ eccentricities.
Image Credit:@sabrinacostello
Image Credit:@sabrinacostello
Though influencers themselves, their humor is both self-aware and satirical in its parody of influencer archetypes—case in point, Georgia touting the “vitamins” in her balanced breakfast of toaster waffles, or Sydney adopting the rhetoric of a life coach and then espousing the most toxic dating advice you’ve ever heard.
They’re fluent in Gen Z slang and TikTok trends and experts at turning a mundane workday into an opportunity for virality (e.g., Georgia forcing her sisters to do interpretive dances in order to leave work).
Three Pillars of Strawberry Milk Mob's Appeal
Strawberry Milk Mob has carved out a unique place for itself in the swimwear scene. Not only are its suits a breath of fresh air—vibrant, playful, and girly—but the humorous behind-the-scenes access they offer to their customers resonates with a new generation of bikini buyers eager for not just a cute suit but a brand they can relate to as well.
Trendsetting Styles
Fit checks and get ready with me videos are a dime a dozen on TikTok, but the Milk Mob sisters package theirs with a dose of humor, shameless enthusiasm, and—of course—fits you won’t find anywhere else.
While other influencers show off their looks with a posture of aloofness—slouching, straight-faced, shades on, too cool—the Milk Mob embodies the giddy, frilly, and girly aesthetic that Gen Z has come to embrace. Their poses are full of twirls, shimmies, and sometimes some serious dancing. And their outfits aren’t subtle either, boasting ruffles, bubble hemlines, and a color palette that borders on radioactive .
Embracing the Girliness
Their doll-like looks are accompanied by dewy “glazed donut” skin and well-manicured nails. As Georgia says in one of her videos, she dresses in things girls like to wear—not things that guys want them to wear—making this women-owned company one of the ultimate “for the girls” swimwear brands.
Its unapologetic femininity and maximalist aesthetic are a nod to the Brat Summer moment, all the rage thanks to Charlie XCX.
A BTS Invitation
The familiarity between the Milk Mob and their viewers—born from the two to three TikToks posted per sister per day—makes their swimwear brand all the more fun. Go on their website and you’ll see Georgia, Sydney, or Sabrina modeling each swimsuit (sometimes with a bonus sister lurking in the background ). Browse their collections and you’ll see drops from Africa, Sicily, and Greece—launches inspired by Milk Mob family vacations that have already been vlogged, posted, and consumed by thousands.
MySwimLook’s Picks From The Latest Collections
Medusa Top and Bottom
The Medusa bikini is part of the Safari Milk Mob Collection (inspired by, you guessed it, a safari trip to Africa) which features animal prints and tribal patterns in a variety of tans, brown, and greens.
Image Credit:Strawberry Milk Mob
Image Credit:Strawberry Milk Mob
The Medusa top showcases a tiger print with black trim, removable padding, and tie straps. The center gem decal adds a unique flair that makes the top distinctly Milk Mob. Plus, you can match it to other pieces in the same trendsetting print—including sarongs, dresses, and even swim trunks for men.
Pyramid Top and Bottom
If you just can’t get enough tiger print, check out the Pyramid Top—full of funk with its criss-cross halter design. This style has tie straps that you can adjust yourself to guarantee the perfect fit, and subtle beading adds an extra playful flair.
Image Credit:Strawberry Milk Mob
Image Credit:Strawberry Milk Mob
But this family vacay wasn’t just a mood board for swimsuits. It also served as inspiration for Coconut’s series of uplifting dating advice —e.g., “POV: He can’t leave me on read because I have no service.”
La Vie en Rose Top and Bottom
The Sicily Summer vacation is the birthplace of many Milk Mob classics, including Georgia and Sydney’s “ toddler-inspired ” dresses and some of Georgia’s most enthusiastic dance moves to date.
But don’t be fooled by all the camera twirls and cocktail hours; the sisters were clearly hard at work when the cameras went off, as evidenced by the jaw-dropping collection of chic, romantic styles, which feature lots of bold reds and rich espresso tones (dubbed this year’s “ must-have shade ”).
Image Credit:Strawberry Milk Mob
Image Credit:Strawberry Milk Mob
The La Vie en Rose Top features an underwire cup design and a metal clasp back—Milk Mob’s bestselling bikini style. The fiery red hue is sure to turn heads, and the subtle ruching will flatter a variety of body types.
Summertime Top and Bottom
The Summertime Top is subtler in color but bolder in its ruffled collar and statement bow. Equal parts playful and elegant, this piece is perfect for a Mediterranean adventure.
Image Credit:Strawberry Milk Mob
Image Credit:Strawberry Milk Mob
Pair the top with the versatile Summertime Bottom, featuring medium-cheeky coverage, or, if you’re feeling extra playful, doll up the look with the Summertime Ruffle Skirt .
Athena Bikini
The Athena bikini is part of the Lost at Sea collection, this Greece-inspired drop features bright colors in bold styles. The vibrant blue of the Athena Top matches the crystal-clear ocean waters, while bright yellow trim gives it a playful flair. The sports bra cut will keep you covered whether you’re jumping off the boat or lounging on the deck.
Mix and match with the cheeky Ophelia Bottom or the sportier Athena Bottom.Image Credit:Strawberry Milk Mob
Image Credit:Strawberry Milk Mob
The Milk Mob Mentality and Its Impact on Swimwear
The Milk Mob sisters are style icons for sure, but it’s their infectious enthusiasm that endears them to so many Gen Z TikTokers sick and tired of the feigned indifference that characterizes mainstream models and fashion influencers.
Georgia, Sydney, and Sabrina’s message says—no, screams—that no matter what style you’re sporting, show it off shamelessly. Twirl for the camera. Pose in public. Be overdressed. Double text.
After all, Strawberry Milk Mob bikinis aren’t designed to fly under the radar. They stand out. People will notice you. So why not bask in the limelight? You have the Milk Mob cheering you on.