SIR the label

Founded in 2014 by Nikki Campbell and Sophie Coote, SIR is a contemporary women's wear label designed for bold individuals who are always up for an adventure. Their collections feature minimalistic wardrobe staples with feminine silhouettes - perfect reflections of the free-spirited Australian lifestyle! Adaptable to every occasion yet timelessly stylish, discover your confidence and dress accordingly with SIR's cutting-edge pieces crafted just for you.